Volkswagen UK has appointed Alison Jones to the post of Brand Director of Volkswagen Passenger Cars. Jones is no stranger to the brand, having worked for the OEM for ten of her 18 years to date with the Volkswagen Group in a variety of roles.

These have included management and head-of positions in Retailer Support, Aftersales and Customer Service, as well as a period overseeing finances as Brand Controller.

Commenting on her appointment, Jones said: “I’m very excited to return to Volkswagen Passenger Cars in this leading role. We have a great brand, a brilliant team of people and fascinating products – both on sale now, and in the not-too-distant future. We also have one of the best retailer networks in the industry, and I am looking forward to working with them to deliver the very best experience for our customers.”

Jones replaces Alex Smith, who has moved to a new role elsewhere in the industry. The company has yet to make an announcement regarding Jones’ successor as Head of Volkswagen Group’s Aftersales and Customer Quality function.