Vertu Motors has opened a new Honda retail site in the North East town of Morpeth. Previously a service centre for the nearby Bristol Street Motors Ford operation, the new facility will trade under the Vertu Honda name and is the result of a £430,000 investment by the auto retailer.

The business, which has created seven new jobs in both sales and servicing roles, has been constructed to the latest Honda CI guidelines, and includes interactive vehicle configuration tablets for prospect customers and a dedicated children’s play area.