MG Motor UK has strengthened its franchised dealership network with the opening of Unity Coventry. This site is sixth appointment for MG in the UK in 2019, bringing their total to 90 dealerships.

The Unity dealership represents a significant step in MG’s growth strategy as it continues to build a comprehensive UK network. They plan to reach 120 franchises by the end of 2020.

Elliott Cartwright, Dealer Principal at Unity Coventry, said: “We are completely new to the brand. This is the first MG site in our family-owned franchise at Unity Coventry. MG has become known for offering exceptionally good value-for-money products. We’re very excited about the future brand plans and are confident MG will be a great addition to the group.  We are looking forward to welcoming both new and existing customers  to the showroom.”

David Allington, Network Development Manager at MG said: “Franchised dealers are crucial in supporting our brand expansion and providing our customers with a personalised level of service. This new franchise enables us to increase our footprint in the West Midlands reaching an ever-growing number of customers looking for a range of cars and support services that offer overall value. MG are delighted to welcome Elliott his team in this new chapter of our long-standing history”

In addition to its modern showroom facility, Unity Coventry also boasts a large seven-bay workshop staffed by a highly trained team of experienced technicians.  As part of MG’s offering, the ever popular MG3 and MG ZS Compact-SUV are covered by a 7-year manufacturer warranty as standard.

This will be eighth brand the Unity Automotive Group represents.  They are also franchise partners for SsangYong, Jeep, Subaru, Alfa Romeo, Isuzu, Fiat and Abarth.

Unity Coventry MG is located at 324 Station Road, Balsall Common, Coventry, CV7 7EF.

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