Ford has reportedly backed down on plans for agency. It is instead planning a hybrid approach that utilises the strengths of its franchise network while capitalising on opportunities of data sharing. “We’ve evolved our thinking to become what we call an ‘advanced franchise’ model,” Ford EV sales and brand management boss Anna Lena Strigel told Autocar […]

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Ford is considering a move to the agency model for its UK retail network and in other countries, executives within the firm have confirmed. Two years after Auto Retail Agenda exclusively revealed Ford planned to halve its network, and 18 months after Lisa Brankin took over as managing director, the brand is now looking at […]

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