Suzuki GB has appointed Jon Coles as its new general manager for dealer development. He will take on responsibility for all four dealer divisions which are Automobile, Motorcycle, Marine and All-Terrain Vehicle (ATV).

Taking over from Mark Hallam who retired in March, Coles will lead a team of eight and will be responsible for all areas of network development. This includes onboarding of new dealers, sales training, regular ‘mystery shop’ customer experience exercises and corporate identity.

He entered the aftersales division as technical coordinator before progressing to regional sales manager and then technical manager.

Coles has 25 years of brand experience as he originated from the brand’s dealer network in 1999 where he held many positions including technician and service manager.

More recently, Coles was general manager of aftersales services where he played a major role in the creation and launch of its service activated warranty to car and motorcycle owners.

Coles said: “I am very much looking forward to settling into my new cross -divisional role in Dealer Development with key responsibilities to include helping ensure that Suzuki remains the Number one brand for trust as well as supporting our network to be fully prepared for the transition to an EV range from 2025 through to 2030”.