Stellantis’ owned retail divisions PSA Retail and FCA’s Motor Village, have been rebranded ‘Stellantis &You, Sales and Services’. The firm claims it is the second-largest automotive distribution company in Europe.  The new branding will be used across 12 countries.

Their goal is to have 25% online sales by 2030. This will improve retailer profitability by 50% “while equally decreasing its physical footprint”.

A new website will become the “digital one-stop-shop” for sales, aftersales and car rental: Stellantis & You, Sales and Services senior vice president Anne Abboud is targeting best-in-class e-reputation results. Owners will also be able to sell their cars to the retail division.

The move is the latest in the groups revamp of sales and distribution in Europe. Existing retailer contracts will be scrapped after June 2023.  Premium brands Alfa Romeo and DS will move to an agency model.

Alfa Romeo CEO Jean-Philippe Imparato said brands will have a year to “align” with their manufacturer over agency agreements.

In the UK, Robins & Day will change its name to Robins & Day by Stellantis &You UK from January 2022.Stellantis &You has 225 multibrand sites across Europe, 35 Distrigo spare parts warehouses and more than 11,000 employees.