Suzuki GB PLC has announced the opening of Startin Suzuki Redditch, bringing its UK dealer network count to 159 locations. It is the Startin Group’s second Midlands based Suzuki franchise; the first being the Worcester showroom which opened last summer.
Startin’s Coventry Highway site has been re-designed and modernised offering a relaxed and welcoming environment for customers. The new franchised dealership is situated south of Birmingham on Far Moor Lane (B98).
Startin Suzuki Redditch will have the entire model range on show. The hospitality area offers free Wi-Fi and refreshments, plus a display of the latest accessories and gifts for the family. Visitors will be welcomed by Startins expert sales team, with specialists for those acquiring a car through the Motability Scheme or for business use. Furthermore, Suzuki owners have access to dedicated service and parts areas, and on-site workshops and MOT facilities.
There is a wide range of great quality and low mileage second-hand models on the forecourt which all adhere to the Suzuki’s Approved Used Car Promise.
Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “We are very pleased to be increasing our retail presence in the Midlands with the Startin Group. During the past year, our relationship with them has proved a great success. We are proud to have them within our network and they bring the essential qualities of experience and passion for Suzuki, which we are always looking for when appointing a new franchise.”
Daniel Shuker, Dealer Principal of Startin Suzuki Redditch, added: “We are delighted to be expanding our Suzuki portfolio with a second location. Since the launch of the Worcester showroom a few months ago, we have had many customers making the journey from around Birmingham to specifically buy a Suzuki. This presented a strong business case to add another showroom in Redditch taking Suzuki to our customer base rather than vice versa. With the new Jimny and Vitara attracting significant interest, it’s set to be a busy few months ahead.”