Snows to boost 2017 digital strategy

Southern England-based auto retailer Snows Group has hired Bluesky Interactive to handle its digital marketing and pay-per-click activities. The deal covers the 13 brands represented by the family-run retailer.

The new paid search strategy will allow Snows to maximise its presence across its territory, generating traffic across the many elements of their business – including new and used cars plus aftersales.

Commenting on the appointment, Allen Scott, Snows Group’s Marketing Director, said: “We hold great confidence in our decision to partner with Bluesky Interactive. With digital channels becoming the most significant route to market for Snows, it was essential that we chose a partner that we can rely on to deliver for our business and respond to an ever-changing landscape.

“Offering the ability to target different buyers at different stages of the purchase cycle, paid search advertising is an essential element of the digital marketing mix, and one that has a key influence on website traffic and enquiry generation.”