Snows Motor Group has taken on the Chinese BYD brand in Basingstoke, joining its BYD Southampton dealership.

The new showroom is next to Snows’ existing Peugeot dealership in Aldermaston Road South.

BYD models currently available in the UK are Dolphin, Atto 3 and Seal, and are on display. The Seal U DM-i is a plug-in hybrid SUV is also ready to make its debut.

The Dolphin is a C-segment hatchback with a claimed 265-mile range. Atto 3 is a SUV with a range of 260 miles. The BYD Seal sports saloon, has a 354-mile range.

The Basingstoke BYD operation has an established workshop and staff have been trained in maintenance techniques and EV repair. The dealership is running a ‘Dream Weekends’ promotion to coincide with the UEFA Euro 2024 football tournament. There will be competitions every weekend between now and the July 14th final offering chances to win official tournament merchandise.

Franchise manager, David Bell, said: ‘‘I am sure BYD will prove very popular in the Basingstoke area. The cars are built to an excellent standard and come with so many great features, people tend to be very impressed when they find out what they’re getting for their money.

‘‘They sit right up there in terms of specification and what they offer. They are just as well equipped as higher-end products that cost a lot more – and the fit and finish is consistently good.’’