Snows secures new Yeovil retailer

Following its recent acquisition of the Citroen and Peugeot City Motor Holdings retailer in Basingstoke, Snows Group has become the largest auto retailer in the area and increased its businesses to thirty four sites across the South and South West.

The company’s latest activity follows the acquisition of the Car Shop’s Seat operation, trading as Seat Yeovil, in September and WKB Group’s Chichester and Waterlooville Toyota franchises in August. Snows Group now represents 13 different marques.

Commenting on the retailer’s latest move, Group Board Director Neil McCue said: “This latest acquisition represents a continuation of our key objectives; that is, to grow our network of dealerships across the South and South West so that we can provide greater choice, and therefore a better experience, to our customers.”

The newly acquired retailers will trade as Snows Citroen, Snows DS, and Snows Peugeot, and are located at the same industrial park as the company’s existing Kia and Volvo franchises in Houndmills.