Auto retailer Snows Group has acquired the Car Shop Ltd’s Yeovil-based Seat business operation. The site, located on the Lynx West Trading Estate in Brympton Way, Yeovil, represents the retailer’s first foray into the region. This move comes after the recent acquisition of the Chichester and Waterlooville-based WKB Toyota retail businesses.

Joining five existing Snows Group Seat retailers, this new acquisition will trade under the Snows Seat Yeovil name. Overseeing the new branch will be Snows Group Director Neil McCue and Franchise Manager Sam Patterson.

The deal was prompted by the decision to retire by the site’s previous owner, Richard Singleton, who established the family-owned Car Shop in 1990 and was awarded the Seat franchise in 1995.