Sinclair Group have gained two Land Rover dealerships and their first Hyundai franchise through the acquisition of Shukers.

The deal sees the South Wales AM100 car retail group expand its territory in Wales with the Hyundai and Land Rover dealerships in Aberystwyth. Crossing the border into England for the first time, they now own the Land Rover Franchise in Ludlow.

Initially acquired from Rubery Owen Group, Shukers are expected to transfer their 50 staff to Sinclair.  Their workforce will increase to 900 employees representing 10 brands in 24 locations.

Sinclair Group managing director Andy Sinclair said Shukers as a well-established family business. He described its addition as a “great fit”. He added: “The Jaguar Land Rover (JLR) brand is extremely strong in the UK. It is already an important part of our group. The addition of two very successful Land Rover sites will significantly increase our territory for the brand. It will double the points of representation we have following our takeover of retailers in Swansea and Brecon since 2018.”

Sinclair added: “The opportunity to represent Hyundai for the first time is equally exciting. The Hyundai product line-up is expanding rapidly. It’s a brilliant time to be involved with the brand. We will be able to present our customers with even more choice.”

Nicky Boyce has been promoted within the Sinclair Group to the post of Head of Franchise for Jaguar Land Rover and Hyundai. Boyce is celebrating his 10th anniversary with the company. He said that he looked forward to “building on the success and reputation achieved by our two existing Land Rover operations in the past two years. ”

Rubery Owen Group chief executive Richard Jenkins said: “The future of the UK motor retail environment will face a lot of change in the coming years. Key change includes the move to electrification and the increasing importance of online sales. We believe that Shukers will be better placed being part of a much bigger family company. The board and shareholders agreed that a buyer would be found based on being the best ‘home’ for our team and business. We believe that the Sinclair Group is most like Rubery Owen in style and values.”

Joe Barney, head of business at Shukers, added: “We are delighted to be joining the Sinclair Group. Both teams in Ludlow and Aberystwyth are looking forward to further developing and growing the businesses. We are committed to delivering the same high levels of customer service through the same outstanding teams under our new name.”

David Kendrick, head of automotive at UHY Hacker Young and advisor to Shukers shareholders said: “It has been a very interesting few years for Shukers, having sold Shrewsbury Land Rover initially and then purchasing the Aberystwyth Land Rover and Hyundai business a short while after. This sale to Sinclair makes absolute sense. It links very nicely with their existing Ross On Wye dealership, creating a strong market area. I have no doubt the business will continue to grow and flourish under their new ownership.”