The Sinclair Group has strengthened its position as Wales’ largest franchised retailer by adding another premium brand to its portfolio.

It has bought Likes Land Rover at Hay-on-Wye from Walters Group, and will rebrand it Sinclair Land Rover.

Sinclair Group will keep all 35 staff employed at the site. The group, founded in 1945, now boasts a 950-strong workforce.

The family owned group operates 20 dealerships in South Wales.  They represent Audi, Mercedes-Benz, SEAT, Skoda, smart, Volkswagen Cars and Volkswagen Commercial Vehicles.

“As a successful and ambitious business, we are always looking to expand if the right opportunity arises,” said Andy Sinclair, Sinclair Group managing director.

“Adding such an iconic British motoring brand as Land Rover to our portfolio as well as a well-established dealership in Likes is exactly that, so we’re absolutely thrilled with this acquisition.”

He added: “We want to build on the excellent reputation that Likes has developed and the hard work and commitment of the fantastic team in delivering outstanding levels of service and establishing strong retention amongst a loyal customer base.

“The future looks extremely bright for everyone connected with Sinclair Land Rover and with our group’s experienced and extensive support infrastructure behind the business, we look forward to delivering a truly five-star retail experience to existing and prospective customers.”

Dai Walters, chairman of the Walters Group, said: “Since purchasing Likes in 2009, we have established it as one of the top ranking Land Rover dealerships in the UK. We are delighted that Sinclair, as a local family run Welsh-based company, has acquired the business. We know that their expertise will ensure the business goes from strength to strength.

“I wish Andy and his team all the very best for the future.”