Franchise dealer group, Robins & Day, are opening a new Citroën showroom in Leicester. The doors will open to customers on Monday 12 April when Government restrictions are scheduled to ease. The new showroom will sit alongside fellow Stellantis brands Peugeot and DS Automobiles, both of whom opened showrooms on the site last year.

In 2020, Citroën launched its ‘Advance UK’ plan, a strategy that aims to improve its brand position across the UK with the opening of a host of new retail sites in 2021. Until the doors open in April, the new showroom will operate a Click & Collect and home delivery service to adhere to the latest government COVID-19 guidance.

Robins & Day, Leicester is home to Citroën’s extensive car range, which will soon be available for customers to view and test drive.

Fleet and business customers will also have access to Citroën’s Light Commercial Vehicle (LCV) range, including the new 100% electric Citroën ë-Dispatch van. There is also a team of Citroën Approved technicians, available to meet any aftersales, servicing or repair needs, from MOTs to vehicle health checks.

Eurig Druce, Managing Director of Citroën UK, said: “We are very happy to be enhancing the Citroën retailer network with the opening of the new Robins & Day Leicester site. The new premises provide the perfect setting to showcase our recently launched New 100% electric ë-C4 and New C4 models. We look forward to continuing our work with Robins & Day, and can’t wait to open the doors to the new showroom.”

Robins & Day operate one of the UK’s most long-standing automotive retail networks, with 100 years of experience. The Robins & Day team has been active in Leicester for the last 30 years and this new retail location joins 17 Citroën showrooms already operated by the network across the UK.

Sarjit Rana, General Manager at Robins & Day Citroën Leicester commented: “The addition of Citroën to our Leicester site is an exciting opportunity to welcome new customers to our dealership. Citroën’s latest products offer us a great chance to connect with the Citroën community and showcase the incredible vehicles available.”

James Weston, Robins & Day Chief Executive, said: “Robins & Day, Leicester has been vital in our history and the addition of Citroën will continue our legacy in the East Midlands. The Leicester team excel at providing the current Peugeot and DS customers with a high-level of customer experience. I am certain they will continue to do so with Citroën customers.”