rnlt: Renault’s new urban store

Renault is to introduce a new city-focused point-of-sale format called ‘rnlt’. The new stores will be a showcase for the brand. They will show off new models and the brand itself in a smaller space than traditional Renault showrooms.

Renault says the new stores will “work in synergy with existing traditional-scale showrooms located on the outskirts”. It will mean the city centre rnlt stores can still offer a full range of sales and aftersales. Test drives, vehicle delivery and maintenance will also be offered.

Around 20 rnlt sites will be created across Europe, including London. They will be located in what it calls “hyper downtown” areas.

The announcement comes just weeks after an executive at investment firm Abrdn, formerly Standard Life Aberdeen, accused the press of “corporate bullying” by making “childish” jokes about its vowel-less name.