PSA is bringing its Go Vauxhall dealerships under the Robins & Day banner with a rebranding set to go live next week. PSA took control of the Vauxhall-owned retail group a year ago shortly after the Peugeot Citroen parent firm bought Vauxhall from General Motors. The rebranding for the 10 Go Vauxhall dealerships will formally go live on 29 January.
In a statement on the Go Vauxhall website, the company explains the upcoming change: “Across the past year, Go Vauxhall and Robins & Day have been aligning their respective brands and businesses, following the appointment of James Weston (CEO) and Simon Lawrence (group finance & strategy director) of Robins & Day, to the Go Vauxhall board. Both Robins & Day and Go Vauxhall are part of PSA Retail, the retail arm of Groupe PSA globally.
James Weston added: “The performance achieved by Go Vauxhall over the past year has been outstanding and the rebrand signals the next stage of our journey to further advancing our customer satisfaction and brand in London and the surrounding area. Having all four marques – Vauxhall, Peugeot, Citroen and DS – under one brand allows us to better drive our business forward, whilst allowing us to confidently compete in all vehicle sectors.”
Currently Robins & Day operates a network of 34 sites nationwide and the additional 10 Go Vauxhall sites will strengthen the brands visibility within London and the South East, taking the total number of dealerships up to 44 nationally.