The Directors of the Trowbridge based Platinum Motor Group (Renrod Ltd) have announced the acquisition of A.K.S. Renault/Dacia in Yeovil. The deal was completed on Monday 6 June.

The Platinum Trowbridge and A.K.S. market areas are adjoined so the takeover will give Platinum a larger continuous territory. The new business name will be Platinum Renault/Dacia (Yeovil). The move will also provide marketing and communication advantages as well as shared resources and knowledge.

Commercial Advantages

Jeremy Cuff, Joint Managing Director of the Platinum Motor Group said, “Our original discussions  started around a year ago. We were asked if we’d be interested in expanding our Renault representation. Our initial interest led to a more specific discussion with the team at Renault UK. We were informed that Anton K. Szulc, the owner of A.K.S, was looking to retire. We began our dialogue with Anton in the Autumn of 2021 which subsequently led to our takeover of the business.”

The Perfect Fit

“The A.K.S. business is long established in the Yeovil market area for the Renault and Dacia brands. Under Anton’s leadership and in conjunction with his dealership team, the business is respected locally and within Renault UK. It serves a great many customers and is well-known for excellent service. On Anton’s retirement, it is now our task to ensure that the good work and reputation of the business is maintained into the future.

“On behalf of the entire Platinum Motor Group, I’d also like to welcome the A.K.S. dealership team members into the Platinum Motor Group. I look forward to working with everyone. We’d also like to wish Anton a long and happy retirement.”

Retiring owner and Managing Director Anton Szulc said, “After a lot of research, the Platinum Motor Group was the perfect fit for all the A.K.S team members and customers for the future.”