Pininfarina Appoints Rybrook as First UK Car Dealer

Automobili Pininfarina has announced Rybrook Holdings will be its first UK dealership. The Italian supercar brand will launch the £2m electric hypercar, the Pininfarina Battista, on March 5th at the Geneva Motorshow.

Pininfarina’s network currently has 16 outlets, with dealers in Monaco, Brussels, Hong Kong, Toronto, Los Angeles and Monaco. The UK should have two locations: Rybrook Cars Limited in Birmingham and H.R. Owen in London, both of whom Automobili Pininfarina is “in final discussions” with. A dozen more partners could be added worldwide over the course of 2019.

“Our retail specialists fulfil the promise for us around the world and share our passion for Pininfarina’s provenance and the potential of electrification in a luxury brand,” said CEO Michael Perschke. “We believe our retail specialists will become evangelists of the brand as they take on the privilege of caring for Pininfarina cars and clients.”