New multi-brand showroom for Swansway Group

Swansway Group has opened a new multi-brand showroom facility in Chester, which replaces its previous inherited premises in Huntington. The family-owned auto retailer’s £4.5 million investment allows the company to accommodate all its brands – Citroen, DS, Fiat, Abarth, Jeep and Alfa Romeo – in one place.

Commenting on the new facility, which is located opposite Chester FC’s ground on Bumpers Lane, Swansway Group Director David Smyth said: “This project has gone very smoothly and the end result of our £4.5 million investment is an excellent new dealership and the first multi-brand centre for the group; we’re sure customer’s will relish this new motor retail shopping experience, which is more akin to a department store than a traditional one brand dealership.”