New Fiat Professional appointment

Fiat UK has appointed Alejandro Noriega to the role of Country Manager, Fiat Professional. Noriega takes over responsibility for developing fleet business and sales of the company’s growing stable of commercial vehicles and motorhome chassis.

An 18 year veteran, Noriega has spent the 11 years working specifically with the Fiat Professional brand. He was most recently Managing Director of Fiat Chrysler Automobiles in the Netherlands. Prior to that appointment, Noriega was based in Turin with the Fiat Professional Minor Business Centres/Corporate Fleet &Tenders, and he has held roles within FCA passenger cars and commercial vehicles in Italy, Spain and Argentina.

Commenting on his appointment, Noriega said: “I am very much looking forward to this new challenge. Fiat Professional is one of the major players within the commercial vehicle community in the UK and I am excited about its future. The company is clearly evolving and I look forward to growing our market share in the industry, helped by our current line-up, in the coming months and years.”