Retailers, OEMs and industry experts have given their views on the opportunity presented by new entrant brands in 2024. This week, the New Entrants Report 2024 will be published, offering invaluable insight and analysis for your business.

The report also features full profiles of the 15 most important new entrants to have on your radar right now.

Last week, an Auto Retail Live podcast previewed the report with guests Ian Plummer, commercial director of Auto Trader, Omoda Jaecoo’s Victor Zhang and VinFast’s Andrew Pilkington. Listen back on your podcast player of choice.

In other new entrant news, the Denza N9 flagship SUV has been spotted testing in London – ahead of its official launch in China.

* Order New Entrants Report 2024