New biz-focused CI for Bristol Street Motors Seat retailers

Bristol Street Motors has updated its Seat Derby and Birmingham franchise operations to the Spanish OEM’s new business-focused corporate identity. The auto retailer, which is part of the Vertu Motors group, joins locations in Bristol, Plymouth and York who have adopted Seat’s updated approach to engaging with SMEs and local corporate fleet operators.

The new CI will be rolled out to more locations during the remainder of this year and 2017. Alongside this project supporting its 22 business centres, Seat also has plans to overhaul its wider network of 124 retailers.

Commenting on the upgrade plans, Seat’s Head of Fleet and Business Sales, Peter McDonald, said, “Our network of fleet experts is rapidly improving, and our ambitious plan to support them in adopting the new identity is expected to start making an impact from now on.

“Particularly beneficial to our 22 regionally located fleet Business Centres, the aim, ultimately, is to improve the network’s capability to sell to local business; executing the revamp is very much part of the process of enhancing the buying experience for business and retail customers and complementing the introduction of new models such as the Ateca SUV and New Leon.

“The Business Centres each benefit from an in-house team of fleet experts who provide high-level advice to larger corporate fleets as well as local SMEs, supported by the national fleet team.”