One of the UK’s best known franchised dealer groups, Bristol Street, is opening its first MG franchise in Carlisle.

Bristol Street, part of Vertu Motors PLC, is adding MG to its portfolio in the north-west. The group believes the brand offers a great opportunity to increase sales and EV penetration.

Bristol Street MG will be on the city’s Kingstown Industrial Estate and will carry a range of new and used cars. The showroom will also offer on-site EV charging, servicing and aftersales.

The site will offer the full range of MG vehicles and will also provide specialist advice to Motability customers. MG becomes the 33rd manufacturer represented by Vertu Motors plc – the most of any dealer group in the UK.

Robert Forrester, chief executive of Bristol Street Motors, said: “I am delighted to announce the introduction of MG to our portfolio of manufacturers.

“MG is an iconic British motoring brand, famous for building sporty, exciting, and value-for-money cars.. It is the fastest growing car brand in the UK and it’s really exciting to open our first site in Carlisle.

“It will be our third franchise in the city, demonstrating our commitment to the North West and cementing our place as the dealer group representing the most brands.”

MG Motor Commercial Director, Guy Pigounakis, added: “We are delighted to welcome Bristol Street into the MG family. The Carlisle location represents a great opportunity for us in the North West.

“Working with a group as high profile as this shows how far and how quickly MG has grown. With our rapidly growing EV portfolio in particular, we look forward to a long-lasting a fruitful relationship with the dealer group.”

MG currently offers six models in the UK including three plug-in cars – the established MG ZS EV, the game-changing All New MG5 EV and MG HS Plug-in Hybrid, all backed up by MG’s incredible 7 year warranty and fast-developing dealer network.

To find your local dealer, or to discover the high-tech, value-for-money range of cars on offer, please visit MG.CO.UK.