Auto retailer Eden Group has expanded its brand portfolio as, from February 1, the company will be operating a Mazda Motors UK franchise under the Eden Mazda Taunton brand. Located on Deane Gate Avenue, this site was previously operated by family-owned Shires under the Shires Mazda brand.

This Mazda acquisition compliments Eden Group’s existing Vauxhall, Hyundai and Fiat franchises, and the company will be offering week day and Saturday extended opening hours at the Taunton site.