Auto retailer Lookers has officially opened its new £12 million Jaguar Land Rover West London showroom. The retailer marked the occasion with an event showcasing the OEM’s new Discovery 5 model and customers were joined by VIPs, including special guests explorers Sir Ranulph Fiennes and Monty Halls.

Located on Concord Road, West London, close to the A40, the retail site’s design is the latest iteration of Jaguar Land Rover’s CI, and the facility boasts a 45-car showroom, a 28-strong technician staff, and a drive-through service area all spread over three floors. The facility’s green credentials have been boosted with the inclusion of PV cells to convert solar energy into usable electrical energy plus a system to harvest rainwater.

Commenting on the new opening, Andy Bruce, Lookers CEO, said: “Our new showroom is the result of a £12m investment into a brand that we really believe in. Our business is doing better than ever thanks in no small part to the incredible array of Jaguar Land Rover products on sale. With the new Lookers West London site we’ve created a real premium destination, and we are privileged to have not only hosted the New Discovery at our launch event, but also to hear some of Sir Ranulph Fiennes’ incredible adventures.”