John Banks Group joins Infiniti network

Family-run John Banks Group has signed an agreement to represent premium brand Infiniti. The auto retailer’s new franchise will be located in central Cambridge, as the car maker seeks to expand its coverage across East Anglia.

Expected to be operational from mid-April and fully operation by the end of the year, for now the retailer will be utilising one of Infiniti’s short-term showroom facilities as it undertakes expansion and redevelopment work at its Swann’s Road site and prepares a new servicing and repair centre in Mercers Row, Cambridge.

Commenting on the Infiniti partnership, Melanie Banks-Browne, Chief Executive of John Banks Group, said: “Our own expansion plans are currently taking place and to be able to have a premium brand such as Infiniti within our portfolio means we will be able to offer our customers an even more extensive range of products, from many different brands, to suit almost any requirement they may have.”