Luxury auto retailer HR Owen has opened a new non-franchise showroom in Cheltenham – the first of its kind for the company. Trading under the HR Owen Ecurie brand, the showroom will offer pre-owned cars from the likes of McLaren, Porsche, Koenigsegg and Pagani, as well as the franchised brands within the its own portfolio, such as Aston Martin, Bentley, Ferrari, Lamborghini, Rolls-Royce.

The new venture also signals the start of a partnership with British single-seater supercar manufacturer BAC, as the Cheltenham showroom will also sell its Mono model.

Commenting on the showroom opening and BAC deal, Stephan Plant, General Manager of HR Owen Ecurie said: “HR Owen Ecurie opens up a whole new range of possibilities for HR Owen and our customers. Thanks to our non-franchise set up we are able to buy, sell and source cars for buyers from a wide range of brands, but while still offering the peace of mind that comes from buying through the country’s biggest and best luxury dealer group.

“It is a particular pleasure that HR Owen Ecurie will be the official HR Owen home for the BAC Mono, and we are delighted to welcome BAC to the HR Owen family.”