Fiat Chrysler Automobiles UK (FCA UK) will be supporting its network of franchise retailers with CAR@HOME. The service allows the dealer to keep in touch with their customers and prospects using video conferencing.
While virtual face-to-face meetings can be set-up to discuss customer’s needs, the system allows retailers to go beyond this helping customers to configure their car. Videos and images can be sent for a trade-in evaluation and finance offers can even be made.
From next week FCA UK will also be rolling out a “chat” function across all of its brand and retailer websites. Just like visiting a showroom, this service will allow customers on the website to engage with their retailer in real time, offering relevant information when they need it.
“While the health and safety of our employees and customers will always remain our primary concern, we have listened to our retailers and put in place this unique solution” commented Arnaud Leclerc, managing director FCA UK. “These tools will allow our retailers to communicate with their customers, while still observing all current regulatory requirements, and help everyone make a faster return to normal once this is all over.”
FCA UK has acquired Google Hangouts Meet licenses for all retailers who wish to participate, for a period of one year, while full training will be provided virtually.