Farnell have opened their new Land Rover franchised dealership at 2 Kings Road, Canal Road Bradford after a £2.4m renovation.

The new site features an 11-bay technician workshop, MOT bay, display space for 50 approved-used cars. There’s additional customer parking spaces, barista bar, a fully air-conditioned showroom and a dedicated handover area.

Additional electric charging points have been installed to accommodate electric and plug-in hybrid Jaguar Land Rover and Range Rover models.

The retailer also has a new senior team to drive business forward in the new look retailer.

John Steele joins as head of business.  Steele joined Vertu Motors plc as head of business for Gordon Lamb Chesterfield Land Rover. His role has grown to encompass Farnell Land Rover Bradford.

Simon Davis has been appointed as brand manager. Davis joined Farnell Land Rover Nelson five years ago as general sales manager and was named sales Manager of the year in 2017.

Steele said: “I am pleased that we can now showcase the new Farnell Land Rover Bradford retailer.

“This was a significant investment for the group and has demonstrated confidence in Bradford and it’s economy.

“Farnell Land Rover Bradford is home to some superb luxury cars. I know our customers will be thrilled with the equally prestigious site.”

Jatinder Singh Aujla, group operations director at Farnell Land Rover, said: “As Bradford is my home town, I am very proud of the new retailer here.

“One of the benefits of the refurbishment is that it has created a more spacious environment to better support social distancing measures.

“The site is state-of-the-art, and embodies the luxury, unrivalled experience our customers will receive. I look forward to welcoming customers, new and old, to Farnell Land Rover Bradford.”

For more information visit Farnell Land Rover Bradford https://www.landrover.co.uk/retailers/farnell-bradford.html