Colin Appleyard has moved its Suzuki Shipley showroom to larger premises. The Keighley based dealer acquired the Bradford Mototcycles site on Canal Road last year and has since undertaken major alterations.

The new larger site allows Colin Appleyard to offer much improved customer facilities. These include a 12 car showroom, a 30 car forecourt and a five bay workshop. It also provides excellent, easy customer parking and yet, is less than 2 miles from the old Shipley site.

The Lord Mayor of Bradford, Zafar Ali, was invited to officially open the dealership where several other representatives from PEC Building & Shop Fitting, the Michael Eyres Partnership, Hayfield Robinson and Suzuki GB were also in attendance. All had been heavily involved in the redevelopment project.

Managing Director Robin Appleyard said “The need for this move has been on the cards for some time. You could say we have been the victim of our own success. This will help to heighten the company’s profile in West Yorkshire and greatly enhance our customer’s buying and aftersales experience. As well as all of our Shipley team we have retained four members of staff from Bradford Motorcycles.”

Suzuki GB’s General Manager for Dealer Development Brian Hawkins added “Colin Appleyard was Suzuki’s first official car dealer in the UK. They remain at the forefront of the company’s continued success. The move is a logical step demonstrating confidence in the Suzuki marque sales potential of great value for money cars. It also highlights the success of Appleyard’s unique approach to customer service which, without doubt, is down to the professionalism and commitment of their staff.”

The company now owns all six of its showrooms and over the last two years has invested over £2 million making improvements to each one. This includes an extensive redevelopment of their Suzuki showroom in Keighley which has just reached completion.

Colin Appleyard was Suzuki’s very first official car dealership in the UK.  As well as Bradford, has showrooms in Keighley, Huddersfield, and Ashton-under-Lyne.