Auto retailer makes big commitment to Mini brand
Lancashire-based auto retailer Bowker Motor Group has completed the redevelopment of its Preston Mini Centre. The operation now boasts a CI revamp in line with the car maker’s latest policy, while recent work has resulted in a showroom layout change allowing the inclusion of up to eight display vehicles. A new customer refreshments station has also been added.
This latest development is the culmination of a focused business improvement plan and financial commitment over the past few years for the auto retailer, which has included a move into franchised motorcycle retailing, the expansion of its Preston BMW retailer to accommodate the OEM’s then new hybrid BMW-i sub brand and the opening of Lancashire’s first Maserati retailer in Osbaldeston.