BMW has reset retailer targets for the rest of 2017. This follows negative feedback from retailers in the first half of the year.

The German premium brand had the biggest fall in the latest NFDA Dealer Attitude Survey earlier this month. They have attributed the poor performance to a drop in retailer profitability.

“In response to a particularly challenging market, and to support our retailer partners, we have already taken action on new car targets for BMW and Mini from 24 July. Feedback from our retailer network has been very positive on this reduction in new car targets. We are confident that this would now see a very different survey result. Our retail partners have been used to strong profitability on a very consistent basis and we fully expect this to return,” said a BMW spokesman.