The BBC has reported on the “boom” in online car sales in a widely-read online piece. Cazoo boss Alex Chesterman stated that online and offline retailers can still coexist. “We are at less than 2% digital today and maybe we get 20% digital in five years. That still means 80% of the world carries on doing what they are currently doing”.

Online disruptors have “started a ripple effect” with traditional retailers too, said Auto Trader boss Nathan Coe. “What they have done is catalyse the rest of the industry to think ‘hang on, we have got to do more of this online’.”