All Auto Trader retailer partners are to enjoy free valuations data through the Auto Trader Connect platform as part of their standard packages.  Auto Retail Agenda has revealed the new benefit will be included from April 2023 but early access will be provided from 1 November.

Described as “the industry’s most accurate pricing data,” COO Catherine Faiers described the move as “among the most powerful ways we can help our partners, given the unpredictability of today’s market. We know that those businesses that have already enabled Auto Trader Connect are driving better margins, greater efficiencies and an improved consumer experience.”

Auto Trader valuations are calculated from daily pricing analysis of 1.3m vehicles, says the firm, which calls it “the most comprehensive and accurate view of the live retail market”.