Auto Trader Retailer Awards 2020 Winners
Auto Trader announced its annual retailer awards digitally on 23rd October.
Franchised retail group, Luscombe Motors, has repeated its 2018 victory in the awards. They are winners of the Retailer of the Year prize for businesses selling over 100 cars.
Cedar Specialist Cars was named Retailer of the Year for businesses selling under 50 cars. Alex Scott Cars is Retailer of the Year for retailers selling 50-100 cars. All three businesses represent the very best in the UK automotive retailing sector, says Auto Trader.
One of the largest mystery shopping exercises of its type saw 1,000 of Auto Trader’s best-performing car retailers whittled down to 434 via telephone interviews, then 150 via a personalised video tour. Three companies; Harvey Cooper Cars, Martin Brothers Motor Group and The Donalds Group took the overall prize.
A total of 18 trophies were presented in the 2020 awards, with Car Quay’s Jamie Caple taking Rising Star.
“We’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of Covid-19,” said Auto Trader CEO Nathan Coe. “In this climate, we think it’s more important than ever to step back and recognise true retailing excellence.
“Based on the most comprehensive judging process, there is no doubt that this year’s winners are incredibly deserving and truly represent the very best of our industry.
All winners receive assets to promote their success, including digital logos, social media posts and window stickers.