Ancaster Group Takes Over Hyundai Bluewater Store
The Ancaster Group has expanded further into south-east England after taking over the Hyundai store at the Bluewater centre. The franchised showroom will deliver a full new and used Hyundai sales and aftersales service.
Ancaster are making a strategic move to boost footprint in south east England. They already boast the UK’s largest Hyundai dealership in Croydon, Surrey. The 1,200m2 showroom displays 29 new cars in addition to its 50-car capacity forecourt. In July it also opened a new dealership in Welling, Kent – a response to growing demand for Hyundai’s popular and environmentally-focused models.
“We have a long-term business plan that features Hyundai as a key contributor to our ongoing growth,” commented Stephen Wood, Managing Director Ancaster Group. “Our strategy for the future relies on greater brand and product awareness with new customers across the South East. The Bluewater site fits perfectly with our plans.”
Ancaster has recruited a team of seven retail consultants to help buyers to identify the Hyundai model most suited to them. After training they are ready to provide advice on Hyundai’s diverse range, including its eco-friendly electrified vehicles. The team will offer sales and aftersales services for new and used vehicles, alongside a full accompanied test drive experience.
“We are proud to work with our retail partner Ancaster to continue the success they’ve experienced in recent years with Hyundai in the south east,” said Ashley Andrew, Managing Director Hyundai Motor UK. “The Bluewater store will help Ancaster to increase its regional impact, and our brand awareness in what is a key market for our rapidly developing fleet of electrified vehicles.”
Sales of Hyundai’s award-winning electrified fleet continue to increase with South East England.
The Bluewater shopping Centre in Dartford is one of the UK’s premier shopping destinations. With 28 million visitors each year the new showroom offers the Hyundai brand a wealth of new potential customers.