Month: September 2017

Comments Off on BMW Eases Targets to Boost Profitability

BMW Eases Targets to Boost Profitability

BMW has reset retailer targets for the rest of 2017. This follows negative feedback from retailers in the first half of the year. The German premium brand had the biggest fall in the latest NFDA Dealer Attitude Survey earlier this month. They have attributed the poor performance to a drop in retailer profitability. “In response […]

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Comments Off on Latest NFDA DAS score hits new low

Latest NFDA DAS score hits new low

Franchised retailer relationships with their car manufacturer partners has reached an all-time low, according to the latest NFDA Dealer Attitude Survey. The average score dropped 0.5 to 5.6 against the January 2017 survey. Only seven of the 29 brands surveyed saw their scores increase in the latest set of results. Relationships have been on a downward […]

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